Do this.
In the next 24 hours look and listen for the influence of alcohol. Songs, videos, movies, commercials, DJs, friends, sports figures, billboards, grocery stores, gas stations, adults, magazines, strangers, signs, websites, TV shows.

Who is selling what to whom?
How are they selling it?
What are they using?
Where is it sold?
Who is providing it?
Who is buying?
Who is saying it’s okay?

Who is standing up and saying, this is not okay. Enough.
Take It Back Now!

If you are part of a youth organization that is currently working on youth and alcohol issues,
Take It Back wants to connect you with others and provide tools, resources and training to
help you fight smarter and stronger.

If you are not part of an organization, Take It Back will show you how, as an individual,
you can create change in your community that helps protect your friends and family
from the negative impact of alcohol misuse.