Why a movement? Why not a group, an organization?

Because movements can be flexible, getting in and out and around where organizations cannot.

Movements have moxie – they won’t be denied, they can be loud or soft or demanding – whatever the situation calls for.

Movements are creative – using brains and heart to compensate for money and muscle.

Movements have an energy that commands attention.

Movements allow individuals to do their own dance but to the same tune.

Movements reframe things.
They reveal what is not right (the injustice) and then reframe it with a new vision, a new way of seeing the situation.
Movements put a new picture in the same frame.

Take It Back is a movement. A youth-led movement.
Never before has an issue required the energy and guts and spirit of youth to move it forward. To shake the cages of communities everywhere to make changes. To rattle adults out of complacency. To rub the sleep out of politician’s eyes and get the country to wake up to a problem that affects thousands of youth every day.

The Take It Back movement is about your power, your influence, your brains – multiplied. Youth from the suburbs talking to youth in urban areas connecting with rural youth. Exchanging ideas, helping educate, pulling each other along – all with one goal in mind: to keep youth safe and healthy – and free from the influence of alcohol.